Women Who Changed Wellness: Celebrating the Bold Innovation Behind LELO
Ashley ProulxShare
March is Women’s History Month, and at Grateful Peach we’re taking a moment to celebrate something we’re deeply proud of: the women and innovators who helped change the entire landscape of intimate wellness.
Because not that long ago, this industry looked very different.
Products were often poorly designed, made with questionable materials, and created without much thought for the people actually using them. Then along came a wave of innovators—many of them women—who said, “We can absolutely do better than this.”
One of the brands that helped spark that change is LELO.
With sleek Scandinavian design, body-safe materials, and a philosophy rooted in thoughtful engineering, LELO helped transform intimate wellness into something that could feel beautiful, empowering, and unapologetically part of everyday self-care.
And honestly? We love that for them.
This month, we’re proud to spotlight LELO as part of our Founded by Women Collection, where their products (along with several other incredible women-led brands) are 20% off all March long.
A Little Swedish Disruption
Founded in Sweden in 2003, LELO began with a simple but radical idea:
What if intimate wellness products were designed with the same level of care, aesthetics, and innovation as luxury consumer products?
At the time, that idea was surprisingly revolutionary.
Instead of clunky plastic designs or products that felt clinical and impersonal, LELO introduced something entirely different:
🍑 Body-safe, silky silicone materials
🍑 Rechargeable technology that made everyday use easier
🍑 Ergonomic designs shaped with real anatomy in mind
🍑 Elegant aesthetics that felt modern, discreet, and beautiful
Suddenly, intimate wellness tools didn’t have to hide in a drawer—they could exist as part of a thoughtful, personal self-care routine.
And that shift? It changed the industry.
Innovation That Actually Listens to Bodies
One of the things we admire most about LELO is its commitment to design that balances beauty, comfort, and function.
Their products feel carefully considered—not just engineered for performance, but shaped around real human experiences. And that kind of thoughtful design has helped open the door for a broader, more inclusive conversation around self-care and body confidence.
For many people—especially women and queer folks—that shift toward products designed with intention rather than assumption has made all the difference.
A Few LELO Favorites We’re Always Excited to Share
If you’re curious about exploring LELO for the first time, these are a few standout favourites we love recommending here at Grateful Peach.
(Perfect spots to add your product links.)
LELO SONA 2 Cruise
The SONA 2 Cruise uses sonic pulse technology that creates gentle pressure waves rather than traditional vibration.
People often love it for its:
🍑 Deep, resonant sensation
🍑 Cruise Control technology that maintains intensity
🍑 Ultra-soft body-safe silicone
🍑 Elegant, ergonomic shape
It’s one of those designs that makes you stop and think, “Oh… this is really thoughtfully made.”
LELO SORAYA 2
The Soraya 2 is a beautifully sculpted dual-stimulation design that combines flexibility, precision, and powerful motors.
Some of the details that make it special include:
🍑 Dual motors for customizable sensations
🍑 Flexible outer arm designed for comfort
🍑 Adjustable internal curve
🍑 Smooth, premium silicone finish
It’s a wonderful example of LELO’s ability to blend design, comfort, and performance.
LELO ORA 3
The Ora 3 is one of LELO’s most unique innovations. Instead of vibration, it uses a rotating motion designed to mimic circular touch.
Its standout features include:
🍑 Rotating stimulation technology
🍑 Multiple adjustable speeds
🍑 Quiet motor design
🍑 Sleek, sculptural aesthetic
It’s the kind of design that reminds us how much creativity and engineering has gone into reshaping this entire category.
Why We’re So Proud to Feature LELO
At Grateful Peach, we care deeply about the brands we bring into our shop.
We look for companies that prioritize:
• Body-safe materials
• Thoughtful design
• Education and empowerment
• Innovation that genuinely improves people’s experiences
LELO embodies those values beautifully.
And during Women’s History Month, it feels especially meaningful to celebrate the innovators who helped move this space forward—often in the face of stigma, skepticism, and a whole lot of outdated thinking.
That takes courage. And vision. And honestly… a little bit of rebellious brilliance.
Celebrate Women’s History Month With Us
Throughout March, we’re celebrating women-led innovation across the wellness world with our Founded by Women Collection.
You’ll find incredible brands, including:
🍑 LELO
🍑 Dame
🍑 Je Joue
🍑 b-Vibe
🍑 Womanizer
All 20% off throughout March.
Because celebrating women’s innovation shouldn’t just happen in history books—it should happen right here in our everyday lives, in the products we choose and the conversations we continue to open up.
Keep Following Along
If you love learning about the people behind the products, make sure to bookmark our blog, The Juicy Details.
Throughout the month, we’ll be diving deeper into the founders and innovators behind each of these brands—sharing the stories, ideas, and breakthroughs that helped reshape the wellness industry.
✨ Next up in our Women’s History Month series:
The story behind Dame, a research-driven brand that’s redefining inclusive design in intimate wellness.